Proximity Marketing with iBeacons

Proximity Marketing with iBeacons

Proximity Marketing with iBeacons

What are iBeacons & Proximity Marketing?

iBeacons or Beacons are small BLE (Bluetooth Low Energy) devices - small wireless sensors that communicate with Bluetooth-enabled smart devices such as iPhones, Android phones by continuously emitting messages/advertisements or small packets of data through its' BLE transmitter while allowing you to collect information on each smart device.

Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyse customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue.

Push the right message to the right audience at the right time

Proximity Marketing is all about Loyalty

Merchants begin by asking current customers to download the app. When the customer is in the vicinity of the shop or enters that beacon's zone, the beacon will transmit special promotions, coupons and messages to your customers mobile phone

The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer. –Marketing Metrics

Send offers and discounts to a customer when near a product or a certain shelf

Offer rewards for completing tasks within the venue

Send a push offers when customer are nearby

Then analysing patterns, dwell times and understand successful marketing promotions & conversions.

 

Get your message to your loyal customers when they are near your vicinity.

By using iBeacons or Beacons you increase customer spend as the digital marketing platform allows you to send coupons and promotional offers by push notifications that are near your premises (geo-fenc).

74% of Baby Boomers, 58% of Gen X and 41% of Millennials claim they would be encouraged to spend with a brand that has a loyalty program (ICLP)

 

 

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